March 31, 2008
For Immediate Release:
RJM Annouces Top Marketing Executive Appointment: SVP Marketing
Dallas Texas --Randall James Monroe, Inc., a Dallas based global executive search consultancy announces the successful completion of the following executive search assignment for:
Senior Vice President Marketing – Affinity Mobile LLC.
Cinco Calfee has been appointed senior vice president, marketing. Prior to joining Affinity Mobile, Calfee had responsibility for executing the Strategic Marketing efforts for Samsung Telecommunications America.
As the top marketing executive for Affinity Mobile, Calfee’s charter will include driving brand identity, brand awareness, sales, customer loyalty and revenue. This includes strategic planning, competitive analysis and marketing program development and activation for the “prepaid” market segments in the wireless telephone industry.
Affinity Mobile LLC has developed a new, innovative and highly flexible mobile telephony platform providing a prepaid-only service targeted at the Hispanic, African-American and Senior segments of the U.S. population. The Company has contractual agreements with major national partners (e.g. Sprint for provision of network capacity, RadioShack for distribution and Western Union for its money transfer application), which has enabled it to rapidly gain acceptance within its target customer base, and accelerate subscriber take-up of its prepaid wireless brand, “Trumpet Mobile™.“
RJM specializes in leadership, culture and chemistry fit. As a retained executive search consultancy, the firm brings four decades of experience in helping clients find and attract highly talented executives on a worldwide basis.
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